EquippedLO

The Best
Mortgage CRM

Get equipped with the best tools to streamline your pipeline. We designed the best CRM tailored for mortgage loan officers.

We've perfected the best CRM for mortgage brokers! Get your hands to the most efficient tools and module designed to cater all your need—manage your leads, supervise your team, track your customers' loan journey, monitor sales, and more. Our CRM integrates with the most popular tools and apps, too!

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Premier Custom-Built Mortgage CRM

Transform your business and upgrade your pipeline with the best custom-built CRM solution for Mortgage Loan Officers. 

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The perfect CRM tailored for Loan Officers

Managing contacts has never been this easy!

Store all your contacts in one place, save loan information, and add notes.

Track leads and conquer!

Store, import, and export lead information and monitor their journey.

Check client information and loan journey

Keep your customer's contact secured and track their loan application.

Loan status at a glance!

Keep track of your customer's loan journey and get automated milestone updates!

OUR CRM & YOU

We don't complicate.

Our CRM is built to provide easy and simple solutions for Loan Officers. Use all the tools you need to grow your business, nurture your leads, and upgrade your pipelines. 

Access your CRM portal from your PC or mobile.

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Our Pricing

We offer flexible plans for your business' unique needs. Each plan is inclusive of automation benefits and tech support.

$99 one-time setup fee*

Pick A Plan
Standard
Professional
Enterprise
Ultimate
Standard

$49.99/monthly
Annual: $43.99/month billed annually

Simple. Basic. Effective.

Sales Force Automation

- Utilize basic modules

- Create tasks, calls, & events

- Manage multiple pipelines

Automation + Process Management

- Create workflows

- Automate notifications

- Send mass email campaigns

- Integrate with social media

Reports + Analytics

- Get predefined reports

- Enjoy predefined dashboards

- Limited custom reports

- Analytics mobile app

Portal Accessibility

- Manage contacts, leads, and partners

- Keep track of your customers' loan journey

- Mobile-friendly

Security

- Add more users* and manage what they can do within your CRM

- GDRP compliance

- CRM Audit logs

- Role-based hierarchy

Professional

$64.99/monthly
Annual: $52.99/month billed annually

Accelerate your growth.

Sales Force Automation

- All Standard sales force features 

- Macros, SalesSignals

- Assignment Rules¶

Automation + Process Management

- All Standard automation features

- Create Blueprint and Webhooks

- Relay emails

- CRM for Google Ads

Reports + Analytics

- All Standard report and analytics features

- Unlimited custom reports and dashboards

Portal Accessibility

- Manage contacts, leads, and partners

- Keep track of your customers' loan journey
- Mobile-friendly

Security

- All Standard security features

- Field-level security

Enterprise

$79.99/monthly
Annual: $69.99/month billed annually

Full-scale operation solutions.

Sales Force Automation

- All ProfessionalSales Force features

Multiple scoring rules

- Custom SalesSignal

- Email Parsers

- Data Entry Wizards

- Portals

Automation + Process Management

- All ProfessionalAutomation features

- Record Approval Process

- Data Review Process

- Custom Functions

- CommandCenter

- Marketing automation attribution

- Segmentation

- Auto-Responders

Reports + Analytics

- All Professional Report + Analytics features

- Advanced dashboard components

- Anomaly detectors

- Webform analytics

Portal Accessibility

- Manage contacts, leads, and partners

- Keep track of your customers' loan journey

- Mobile-friendly

Security

- All Professional security features

- Field-level security

Ultimate

$94.99/monthly
Annual: $81.99/month billed annually

Level up your game.

Sales Force Automation

- All Enterprise Sales Force features

- Multiple scoring rules

- Custom SalesSignal

- Email Parsers

- Data Entry Wizards

- Portals

Automation + Process Management

- All Enterprise Automation features

- Record Approval Process

- Data Review Process

- Custom Functions

- CommandCenter

- Marketing automation attribution

- Segmentation

- Auto-Responders

Reports + Analytics

- All Enterprise Report + Analytics features

- Advanced dashboard components

- Anomaly detectors

- Webform analytics

- Zoho Analytics

Portal Accessibility

- Manage contacts, leads, and partners

- Keep track of your customers' loan journey

- Mobile-friendly

Security

- All Enterprise security features

- Field-level security

*One time setup fee includes account creation, 1 lead source integration, and 1 LOS integration. Lead source integration may be subject to extra fees ($50 per hour) depending on complexity to be determined during the onboarding call.

¶ Additional users are subject to extra fees.

Our Pricing

We offer flexible plans for your business' unique needs. Each plan is inclusive of automation benefits and tech support.

$99 one-time setup fee*

Pick A Plan
Standard
Professional
Enterprise
Ultimate
Standard
Simple. Basic. Effective.
$49.99/monthly
Annual: $43.99/month billed annually
Features:

Sales Force Automation
- Utilizine basic modules
- Create tasks, call, and tasks
- Manage multiple pipelines

Automation + Process Management
- Create workflows
- Automate notifications
 - Send mass email campaigns
- Send annual emails and reminders
- Integrate with social media

Reports + Analytics
- Get predefined reports
- Enjoy predefined dashboards
- Custom reports
- Analytics mobile app

Portal Accessibility
- Manage contacts, leads, and partners
- Keep track of your customers' loan journey
- Mobile-friendly

Security
- Add more users* and manage what they can do within your CRM
- GDRP Compliance
- CRM Audit logs
- Role-based hierarchy

*One time setup fee includes account creation, 1 lead source integration, and 1 LOS integration. Lead source integration may be subject to extra fees ($50 per hour) depending on complexity to be determined during the onboarding call..

Professional
Accelerate your growth.
$64.99/monthly
Annual: $52.99/month billed annually
Features:

Sales Force Automation
- All Standard Sales Force Automation features
- Macros, SalesSignals
- Assignment Rules**

Automation + Process Management
- All Standard Automation features
- Create Blueprint and Webhooks
- Relay emails
- CRM for Google Ads

Reports + Analytics
- All Standard Reports + Analytics features
- Unlimited custom reports and dashboards

Portal Accessibility
- Manage contacts, leads, and partners
- Keep track of your customers' loan journey
- Mobile-friendly

Security
- Add more users* and manage what they can do within your CRM
- GDRP Compliance
- CRM Audit logs
- Role-based hierarchy
- Field-level security

*One time setup fee includes account creation, 1 lead source integration, and 1 LOS integration. Lead source integration may be subject to extra fees ($50 per hour) depending on complexity to be determined during the onboarding call.

**Additional users are subject to extra fees.

Enterprise
Full-scale operation solutions.
$79.99/monthly
Annual: $69.99/month billed annually
Features:

Sales Force Automation
- All Professional Sales Force Automation features
- Custom SalesSignals
- Email Parsers
- Data Entry Wizards
- Portals

Automation + Process Management
- All Professional Automation features
- Record approval process
- Data review process
- Custom functions
- Marketing automation attribution
- Segmentation
- Auto-responders

Reports + Analytics
- All Professional Reports + Analytics features
- Advanced dashboard components
- Anomaly detectors
- Webform analytics

Portal Accessibility
- Manage contacts, leads, and partners
- Keep track of your customers' loan journey
- Mobile-friendly

Security
- Add more users* and manage what they can do within your CRM
- GDRP Compliance
- CRM Audit logs
- Role-based hierarchy
- Field-level security

*One time setup fee includes account creation, 1 lead source integration, and 1 LOS integration. Lead source integration may be subject to extra fees ($50 per hour) depending on complexity to be determined during the onboarding call.

Ultimate
Level up your game.
$94.99/monthly
Annual: $81.99/month billed annually
Features:

Sales Force Automation
- All Enterprise Sales Force Automation features
- Custom SalesSignals
- Email Parsers
- Data Entry Wizards
- Portals

Automation + Process Management
- All Enterprise Automation features
- Record approval process
- Data review process
- Custom functions
- Marketing automation attribution
- Segmentation
- Auto-responders

Reports + Analytics
- All Enterprise Reports + Analytics features
- Advanced dashboard components
- Anomaly detectors
- Webform analytics

Portal Accessibility
- Manage contacts, leads, and partners
- Keep track of your customers' loan journey
- Mobile-friendly

Security
- Add more users* and manage what they can do within your CRM
- GDRP Compliance
- CRM Audit logs
- Role-based hierarchy
- Field-level security

*One time setup fee includes account creation, 1 lead source integration, and 1 LOS integration. Lead source integration may be subject to extra fees ($50 per hour) depending on complexity to be determined during the onboarding call.